Hi, I’m Zoha
A marketer turned Fashion Illustrator who fell in love with the world of 3d Fashion Designing. I studied B.Sc. Fashion Marketing and Merchandising from Pakistan Institute of Fashion Design (PIFD). After graduating I joined one of the leading Retail Brands in the local fashion industry, as a 3D Fashion Designer.
It was where I developed my new found skill of 3D Fashion Design and realized I had a hold on Textile Design also. The world of 3D fascinated me so much that I made AR filters and started self learning Blender. That job taught me so much but also made me realize how important personal and professional growth is to me. I left my job after a year and a half, not sure where it would lead me but I knew it was my step forward for growth.
I landed my first international collaboration around the time of my resignation which felt very empowering at that time. Since then I haven’t looked back. My work has been applauded by the likes of Schiaparelli, Gucci, Draw a Dot, Delcore, PH5 and Swatch.